What do you wear under that Batsuit?

Bale and Freeman while filming The Dark Knight

Not only does Italian design house Giorgio Armani design the Italian Police Force's uniforms, they will soon be taking care of another crime fighter: one Caped Crusader. Batman's alter ego, Bruce Wayne will be getting the designer treatment in this summer's The Dark Knight being clad from head-to-toe in an Armani wardrobe when he's not in his Batsuit. Why expect anything less from billionaire-playboy Bruce Wayne? You can see Christian Bale looking pretty sleek in Dark Knight-themed print ads in fashion magazines when marketing for the film begins.

Craig and Bond girls

Another big movie getting the designer treatment is James Bond, who has a new tailor, namely Tom Ford. The 007 franchise is known to have brand names associated with it, like Omega watches, and previously, Brioni suits. Daniel Craig is reported to have ruined around 40 bespoke suits by Ford during filming already. I'm sure there will be 40 more by the time Quantum of Solace reaches theatres later this year.

Fashion seems to be the the newest addition to movie product tie-ins, or at least, it's more on the radar because of these two blockbusters coming out. I don't understand why this hasn't caught on in other Hollywood films. I mean, fashion is more realistic to have in your flick than Dominos Pizza or Pepsi, because people wear clothes the whole time - unless it's a love scene or something - maybe then they could have designer underwear or sheets. More films should have fashion incorporated in their marketing campaigns to get the names out there and to even influence style.

This has got me wondering: who will Tony Stark be wearing?